Learn. Think. Do. [Promotional Poster]

In lieu of a traditional view book, University of Baltimore opted to send prospective students an oversized poster. As the reader unfolded the poster, they’d see facts, figures, and testimonials, and then once it was fully opened it showcased a photo of an architectural landmark on campus along with a travel guide-like conceptual map that showed the university’s proximity to local landmarks, emphasizing how the city is part of the campus.

The poster was part of a recruitment communication flow that included a series of printed mailings and e-blasts. My role in the project included concept development, writing, and project management.